March 5, 2020, 0 Comments
Internet Marketing vs. Traditional Marketing: Which one is better for your Bussines?
Finding the right marketing type is a question that every marketer keeps on mind. There are many differences between Internet Marketing and Traditional Marketing. But the main difference between Online and traditional marketing is the medium through which an audience accepts a marketing message.
While traditional marketing uses traditional media like TV, Radio, magazines, and newspapers, Online marketing uses Online media, such as social media or websites.
With this type of marketing, we refer to any type of marketing that is not online. This means Print, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of marketing helps reach targeted audiences.
By saying Traditional Marketing of course we don’t mean old fashioned marketing. It is still used everywhere in the world. The enveloping experience of an impactful TV commercial are as important today as they were 20 years ago. This is because of their lasting effects on your memory. Subconsciously you attach yourself to their brand emotionally, meaning they will stay at the top of your mind.
This marketing refers to any type of marketing that is online. The main advantage of Online marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other advantages include increasing brand loyalty and driving online sales.
According to Direct Sales Marketer, email is the most cost-effective marketing form. Online content marketing costs the price of content creation and distribution in-house creatives may be more cost-effective than agencies or freelancers.
Social media marketing can cost little to nothing, if executed well. In fact, studies say that 84% of marketers were able to generate increased traffic by spending as little as six hours per week on social media. Paid adverts, pay-per-click, or pay-per-lead marketing can cost a little more, but marketers are able to target specific audiences and edit ads to enhance performance.
Pros and Cons of Internet Marketing
Online Marketing Pros:
⦁ Internet marketing is easy to measure: Measuring success is a pivotal part of the marketing process. There are many channels that enable marketers to monitor the effectiveness of their campaigns. With easy-to-use analytic and reporting tools, marketers can work out click-through rates, conversion rates, ROI, and more.
⦁ Create a loyal customer base: brand visibility and user experience: According to Status Labs, 90% of searchers haven’t made up their mind about a brand before searching it. Also, some studies found that 85% of customers are willing to pay more for better customer experience. So, a positive online experience is crucial. An Online presence can help you develop loyal customers and create an engaged audience. Read more about online marketing benefits here.
Internet Marketing Cons:
⦁ Requires Special Expertise to make the advertisement.
⦁ Not everyone has access to online platforms (Like the elderly audience, Rural places…etc).
⦁ Negative feedback about Products will decrease sales drastically.
Pros and cons Traditional Marketing
Traditional Marketing Pros:
⦁ It is harder to ignore: Advertisement in billboards, TV, stadiums, buses are harder for people to ignore. So by advertising in this way you will get more brand awareness.
⦁ This kind of marketing offers DIY options.
⦁ Poses less potential risk for your brand.
Traditional Marketing Cons:
⦁ Can be more expensive than Online marketing.
⦁ Can take longer to execute and refine than Online campaigns.
⦁ Doesn’t have the same ability to target and sub-segment as Online.
⦁ This marketing is gradually losing its audience.