March 17, 2020, 0 Comments

Online marketing and benefits on using Social Media to Grow online Businesses

Every day, the benefits of online marketing are becoming more prevalent. Also, more and more consumers are researching and buying products online. According to Forbes, 82% of consumers conduct research online. And, Tech Crunch reports that 79% of people shop online. These are real facts that have been taken from different statistics on internet traffic.

So the real question is how you can reach these customers? And the answer is simple: Digital Marketing. If you are wondering how to grow Businesses online, there are many small and big businesses that already know the answer.

More and more small and big businesses are
implementing online marketing tactics to effectively reach and engage their target consumers online. In fact, U.S. online marketing spend will rise to about $332 billion by 2021. Online marketing tactics have proven to be the most cost-effective way to reach potential customers.

Which is the most effective and powerful form of
marketing? Traditional marketing or Online Marketing and Why?

As you can imagine, it is definitely Digital Marketing. One of the greatest benefits of online marketing is that it allows you to target your ideal buyers. Digital marketing has the potential to transform the way that you reach and engage your customers.

Traditional marketing doesn’t allow direct interaction with customers, whereas online marketing offers a higher level of engagement and interaction. Whether it is through social media comments or email messages. Your target audience is instantly connected with you through various digital marketing channels.


Another important thing about online Marketing is that it is one of the cheapest ways of marketing. Different from traditional marketing, it’s very difficult for small businesses with limited budgets to compete with larger businesses for ad space. However, with affordable digital marketing tactics, small businesses can get more for their marketing spend.

On average by Social Media Marketing we can reach 1,000 people with only $3. Also the same reach we can get with $60 with direct emails, or with through television ads costs about $30.

Using Social Media Marketing to grow businesses is the best choice

Real social media marketing (Online Marketing) takes dedication, it requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. It’s so important for you to know that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business. Plus, its benefits
extend far beyond increasing sales. However, not all businesses are aware of the benefits of social media marketing. In fact, 50% of small businesses aren’t using social media to promote their business. That’s an alarming
number. Even more concerning is that an additional 25% don’t plan to use social media in the future either.

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