July 31, 2020, 0 Comments

Social Media Metrics you Should Track

As a social media manager, social media metrics are your chance to demonstrate the value of your work. So, If you need to create a report for your job you can use these metrics and make a professional report. If you show good results, you will assure your executives that their investment is paying off.

Therefore, Here we will identify the social media metrics that really matter for your executives.

social media metrics

The Social Media Funnel

In general, you have to inform your executives where their potential customers live in the social funnel.

Here are the four key customer stages:

  • Engagement: how the audience is interacting with the brand
  • Conversion: these metrics demonstrate the effectiveness of your social engagement

Awareness metrics

Brand awareness

Brand awareness is the reach and attention your brand gets, on social media platforms. You’ll report the awareness you have got for a period of time.

Brand awareness or attention through a variety of metrics like @mentions, shares, links, and impressions. Facebook and Instagram and many other platforms provide you many insights that you can use for your report.

Audience Growth Rate

This metric measures the speed at which your brand’s following increases on social media. Here you’ll report how quickly you’ll gain followers.

To find this percentage you should divide your net new followers by your total audience and multiply by 100 to get your audience growth rate percentage.

Post Reach

This metric is easy to find on your social media platform insights. On Facebook, you can list these results for different periods of time and make an excel document.

Engagement metrics

Good engagement Rate

Good engagement rate is the number of approval actions, e.g likes, good comments, favorites, etc. When a follower likes your posts, she’s acknowledging that it’s valuable to her.

Average engagement rate

Average engagement rate is the number of engagement actions you have got from your followers. This is an important metric because the higher the engagement rate means that your content is resonating with the audience.

Conversion metrics

Conversion rate

This metric is the number of visitors who, after clicking on a link you share take the action take the action you prompt them to take. For example they subscribe to your newsletter, register for a webinar, etc.


Click-through-rate or CTR, Is how often people click on a link you share. Tracking CTR, often and accurately, will give you invaluable insight into how compelling your offer is to the target audience.

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